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Digital transformation

7 essays tagged “Digital transformation”.

01.10 2026 № 97
The inside of a large glass-roofed greenhouse: a concrete walkway down the middle, hundreds of potted seedlings lined up in rows on either side, two long rows of hanging pots overhead. In here they all grow. The field starts beyond the door at the far end.
AI Digital Transformation Software Development IT Consulting AI Act Work SMEs

Building an AI Project Is No Longer the Problem. Making It Part of Your Company Is.

A survey of 1,050 executives says 74% of organisations already using AI see measurable effects, and only 13% have scaled their projects as planned. I try to explain where projects that worked as pilots get stuck: in the data, the systems, the rules and the organisation that has to take them in. I also declare my interest, because this is what the company I work for does for a living.

12′ reading time
2,698 words
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01.09 2026 № 92
A hand grips a car steering wheel in half-light, the dashboard blurred in the background. Whoever holds the wheel decides the trajectory; the contract decides who pays for the arrival.
IT Consulting Pricing SMEs AI Digital Transformation

An Outcome Is Not a Price

Why Italy's B2B market wants outcome-based pricing but hasn't yet built the data, the governance and the trust needed to practice it. And why even the most advanced AI vendors don't really price outcomes: they price the smallest verifiable event marketing can still call an outcome.

18′ reading time
4,077 words
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27.08 2026 № 89
Three vintage measuring instruments in an industrial machine hall: a voltmeter, an ammeter and a kilowatt meter mounted on a grey metal column, their needles at rest. The instruments are perfectly legible; the current they were built to measure no longer flows.
AI AI Agents Software Development Work Digital Transformation

Measure What Stays Scarce

Inside Meta, code changes grew 220% while features reaching users grew 36%, and incidents climbed. That is not proof that AI doesn't work: it is the sign that our metrics were counting a scarcity that no longer exists. The first AI-native crisis won't be a technological collapse. It will be a dashboard full of excellent numbers.

18′ reading time
4,023 words
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19.03 2026 № 43
AI Digital Transformation IT Consulting IT Strategy

AI and IT consulting: goodbye to time & materials

AI is making time & materials unsustainable in IT consulting. What’s left to sell: outcomes, accountability, and trust. Not hours.

24′ reading time
5.334 words
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21.02 2026 № 23
Digitalisation SME Product Management Digital Transformation

Signs of a Digitalisation Project Headed for a Stall

Five early signs that often precede failure: an absent sponsor, vague goals, confused decisions, an imposed stack, and useless KPIs.

6′ reading time
1,310 words
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24.01 2026 № 17
AI Software Development Digital Transformation

From Developer to Product Owner: The Necessary Shift in the AI Era

A few days ago a colleague on my team using Claude Code shipped a feature that, when I did his job, would have taken me half a day. He finished it in forty minutes.

6′ reading time
1,360 words
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21.01 2026 № 16
AI Software Development Digital Transformation

From Software to Data, Transformed

A few nights ago I read an article. It's called The Death of Software 2.0 and uses a metaphor that stuck with me.

9′ reading time
1,800 words
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