When Software Becomes an Intention
I built an app in 17 minutes without writing code. The point isn’t the demo, but what happens to consumer markets when software becomes intention.
All essays.
The full archive. Sorted by date, no algorithm, no engagement score: just the things I wanted to say, in the order they came to me.
87 essays · 2019–2026
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The Customer Is Always Wrong (and That Might Be a Good Thing)
In IT consulting the automatic yes kills projects. Saying no, with respect, is often the better service: less waste, more trust, more truth.
Don't Add AI to Your Products. Rethink Them from Scratch.
Adding a chatbot isn't enough. If half the interactions are going to flow through AI agents, you have to rethink software, APIs, trust, and compliance.
The Luxury of Saying I Don't Know
Saying "I don't know" looks like weakness, but it's often the most competent move. A story about consulting, AI, and the value of pausing before answering.
What AI Doesn't Know About My Craft
I asked a model to write a perfect proposal. I deleted it: it was missing the most important thing—the part written nowhere.
Europe Says Enough: Your Brain Is Not a KPI
The DSA targets TikTok's infinite scroll and the "autopilot" of attention. Meanwhile in the U.S., Meta goes on trial. Design becomes politics.
Signs of a Digitalisation Project Headed for a Stall
Five early signs that often precede failure: an absent sponsor, vague goals, confused decisions, an imposed stack, and useless KPIs.
Three Minutes vs. a Year: Universities and AI Out of Sync
A three-minute demo replicated a year-long university project. A reflection on time, skills, and the risk that education becomes irrelevant.
Software Is a Product. Now What?
From 9 December 2026, the new EU Product Liability Directive treats software as a product. What changes for roadmaps, contracts, releases, and open source.
The Site Without a Site: A New Way to Think About the Web
Discover how to design websites built for bots, improving user experience and ranking. Reflections on SEO and clear content.
87 essays total · 5 featured on the home
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